sugar bowl gambling

In TV college football, Fox will start at the top.

On Monday, Fox will announce a four-year deal to carry four Bowl Championship Series games, accordingto an executive familiar with the negotiations, starting with bowls after the 2006 regular season. In displacing ABC, Fox
will break into college football by paying at least $20 million annually each for the Fiesta, Orange and Sugar bowls as well as a new fifth BCS
bowl to be played at the site of the national title game about a week before
that game.

But even if that doesn't materialize, Rupert Murdoch's
Fox already has opened up another front in its TV sports' rivalry with
Disney's ABC and ESPN. And the big winner, so far, are the colleges who've
found another buyer for the exploits of their student-athletes.

http://www.usatoday.com/